Tippler's is the first liqueur created by St. Petersburg Distillery, a craft distillery in St. Petersburg, FL. Made with real Florida Temple oranges (peels and all), the liqueur recalls a time before air conditioning and theme parks, when Florida was a new frontier and citrus was just finding its way into crates to be shipped north. Dunn&Co. crafted the brand positioning and identity for Tippler's, along with cartons, neck hangers and sales materials. The packaging prominently features the liqueur’s locally sourced Florida oranges and uses a Florida-shaped bar code to further reinforce the product’s origins. Tippler's quickly found its way onto the shelves of stores and bars throughout Florida, as well as being recognized as some of the best packaging in the world by the likes of Communication Arts, Graphis, the ADDYs, and PRINT magazine.