Joffrey’s Coffee & Tea Company is the country’s largest manufacturer of flavored coffees, with over 80 different skews. They are also the official specialty coffee provider to all Disney Parks and Resorts. In 2014, we helped rebrand them by completely revamping their packaging, which resulted in over 80 unique offerings, each with a different illustration that related to its respective contents. This packaging rebrand, accompanied by a new style guide and website, increased online sales 100%. And our first online promotion grew Joffrey's database of contacts from 1,000 to more than 18,000 in just one week. It also increased web traffic forty-fold. Our brand strategies, promotion planning, and creative work opened new doors for the company, and illustrations we commissioned for its labels were recognized by Communication Arts in one of the most respected illustration competitions in the world.