Human nature and Mother Nature rarely see eye to eye. More often, the two seem like opposite sides of the same coin, but it’s different on Bonaire. This gem of the Dutch Caribbean is home to acres of protected marine reserve and animal sanctuaries, along with some of the most welcoming people on the planet. Our task was simple: show the world what sets Bonaire apart from the other Caribbean destinations. We spent weeks immersing ourselves, learning from and experiencing all that the island has to offer. Then we got to work.
The result? A vibrant campaign that zigs where the competition zags. Inspired by high-end fashion, found film styles and the island itself, Bonaire’s new tagline, logo, look and feel present this piece of paradise in a whole new way. This is authentic Bonaire as seen through the eyes of the people who cherish it.