A gem of the Dutch Caribbean, the island of Bonaire is home to acres of protected marine reserves and animal sanctuaries, along with some of the most welcoming people on the planet. Our task was simple: show the world what sets Bonaire apart from the other Caribbean destinations. We spent weeks immersing ourselves, learning from and experiencing all that the island has to offer. Then we got to work.

The result? A vibrant campaign that zigs where the competition zags. Inspired by the island’s symbiosis between Mother Nature and human nature, along with high-end fashion and found film styles, Bonaire’s new brand identity presents this piece of paradise in a whole new way. 

In the campaign’s first year, we saw a 23% increase in island visits, as well as 19M campaign impressions, a 29% increase in positive online sentiment, a 189.4% increase in social following and a 77.64% increase in website engagement.