The Florida Aquarium was ready for a makeover just in time for the summer rush. It had to be beautiful. It had to spotlight conservation of their incredible animals. And it absolutely had to be fun. So, they recruited the fun experts (Funsperts?) at Dunn&Co to help bring their deep sea dreams to life. We created a flexible platform that allowed for compelling storytelling and introduced aquatically-enhanced designs that were impossible to miss. We blended the thrill and wonder of an aquarium visit with the vital mission of conservation—showing that all the fun fuels a purpose.