Sabal Trust Company is the largest employee-owned trust company in Florida. Many of its clients have been with the company for three generations. The company approached us in 2014 to create a new campaign and website to better tell its story. Sabal's clients are high-net-worth individuals that worked hard, stayed humble and had a bit of good fortune along the way. It's important for them to keep their life and legacy in perfect balance. So we crafted a campaign around the new tagline, "Your Life. Your Legacy." and increased traffic to its site by 300 visits a day.