What do thieving crocodiles, literary classics, and flaming asteroids have to do with Outback Steakhouse? When trying to reach a younger demographic on Instagram and Facebook, pretty much everything. We pulled out all of our social-media tricks to help Outback launch their all-new Bloomin’ Blonde Ale in tandem with their annual Steak and Endless Shrimp promotion. Quick animations, arresting design, innovative thinking and targeted placements helped us cut through the clutter to successfully reach the beer-drinking, shrimp-chomping masses of America.