Wódka Vodka came to us with a unique product: an affordable Polish vodka. Very affordable. And the juice in the bottle was good. Gold medal, best in show, headline-making good. But in an industry where price is too often seen as an indicator of quality, our challenge was to make sure drinkers knew that Wódka vodka was top shelf vodka without the top shelf price tag.
Rather than reveling in the contrived social media holidays that most brands fixate on, Wódka called them out. In lieu of bar carts and crystal glasses, we showed real people in their homes drinking from whatever they had on hand. In every posting and print ad, we made sure that Wodka told it like it was.
Vodka brands like to present fantastical, idealized versions of life in their advertising. Endless parties in the VIP, enormous rooftop soirees, magical airships filled with beautiful people. You know, fake stuff.
Since Wódka Vodka occupies the enviable position of being award winning and affordable, we had an opportunity to carve out a voice that embodied the exact opposite of a category built on artifice: honesty.
The Wódka website we built drips with honesty. A no frills brand story and flexible no-nonsense recipes all live behind an Age Gate that reminds users not to lie about their birth date.