We were proud to work with upstart Firehouse Subs when we were just an upstart agency. Firehouse was founded by two firemen with big firemen appetites and even bigger sandwiches on the menu. So we crafted the "Feed the Fire" campaign and it worked. While over 25% of all new restaurants fail within the first year, Firehouse Subs locations nearly tripled in the two years we worked together, and comp store sales increased by 6%. Along the way, we created a variety of multi-component communications and programs to generate store traffic, while always focusing on building passion for the Firehouse Subs brand. The solid foundation we built for Firehouse has fueled explosive growth to over 900 locations and counting.