Hexa's American-made watches are built to withstand the rigors of a 500-meter dive, which means you could experience things with a Hexa that you simply couldn't with a weaker watch. We turned that benefit into the "Come Up With Better Stories" campaign we launched to promote the K500. The K500 quickly sold out and the work was named one of the best print campaigns in the world by Graphis, the International Journal of Visual Communication. We followed up that effort with "Dive for the Osprey," a web-based mystery to support the launch of the new Hexa Osprey. Over the course of five weeks, fans followed a five-chapter noir-style story containing clues that could lead them to where the Osprey is submerged. Fans that submitted the correct location were entered for a chance to win the Osprey and the diving adventure to get it. The site was recognized as a Webpick of the Week by Communication Arts.