Valpak isn’t a brand about saving. It’s a brand about doing more for a little less. This truth takes center stage in "Coming Home," a story about a creative duo that uses Valpak's money-saving tools to achieve heartwarming results. The commercial and online video launched in May of 2012 (just in time for Mother's Day), and included a sweepstakes for a chance to win the one-of-a-kind dragon featured in the story. "Coming Home" helped Valpak to increase its email database and prove it was much more than its famous Blue Envelope.