Marketing is no longer just about convincing people that your product or service is better, faster or cheaper than the competition's. In too many cases, superiority claims have become parody, and are at times subjective, leaving people confused and skeptical about which brand is best when they all claim to be.
We create brand advocates by identifying then fueling the (often latent) passion consumers have for a product or service. When we connect your brand to people through the shared experiences, insights, information and expertise they have for the things they are passionate about—or by providing them with social currency—people begin to understand how your brand can fit into their lives and add meaningful value.
We call our approach Passion Branding™. With it, we can define the path to long-term brand-for-me advocacy by creating an impassioned network of vocal 'real world' influencers. We can open a dialogue, start a movement, and turn powerful ideas and white-hot passion into big-time profits. After all, isn't that why you're here?
LET'S CAUSE A COMMOTION.
Let's use the power of your brand to create messages that can't be ignored. That are talked about and gawked about. Passed from people to populations. We can do that more than ever now, and if we do it with a little style and a whole lot of aplomb, we won't have to pay a lot for it.
That's what we do at Dunn&Co. We talk to consumers and build momentum on your behalf (no matter where in the world your half be). But we certainly don't mean the old ivory tower cliché, we-do-nothing-but-print-and-television-spots-here kind of talking. In fact, we've never been afraid to roll up our sleeves and get dirty in any medium that best serves the idea and the audience.
It's been that way since 2003, when Troy Dunn opened the doors of our Tampa-based shop. Shortly after, a few of his former international clients missed his dedicated service so much they decided to come along for the ride. And they're still on board to this day.
WHAT WE CAN DO FOR YOU.
Dunn&Co has been working with major health care companies for nearly a decade, which means we've become experts at taking extremely complex information and distilling it down to consumer speak whether a brand is selling spirits or surgical gloves. Your R&D team may be in love with its newest algorithm but we'll dig deep down to find a creative and compelling message that sticks with your audience.
WHAT'S YOUR PROBLEM?
Passion Branding™, digital content, cultural movements, even good ol' fashioned billboards…they're all part and parcel of how we creatively solve problems. And we've yet to meet a brand of any size that didn't have a problem in desperate need of a creative solution (or two). So let's define your problem and let's get to work.
|Advertising & Design
|Strategic Brand Management
|New Product Development
||Internal Corporate Campaigns
|Social & Mobile Solutions