Tampa Bay’s home for discovery, ZooTampa, asked us to refresh their photography and design systems. We leaned into that sense of wonder, showed off some of their new attractions, and championed their cherished connections between humans and animals. Family-friendly fun never looked so good. And once we had that foundation? We helped their events shine. Sometimes literally. Prehistoric Predators brought out the wild side of the past, using bright, eye-catching colors and a playful touch of nostalgia to showcase the event’s ferocious family fun. Come Halloween time, ZooTampa gets a little eerie. Our team dreamed up a reptilian alien to be the star of their Creatures Of The Night event. The OOH featured “flickers,” giving this alien the shining treatment it deserved. To round out the year, we lit up Tampa Bay for Christmas In The Wild. Featuring a Christmas card aesthetic and light-adorned billboards, we were happy to play a role in making this the brightest event of the season.