We began the 2015-16 season, our fourth working with the Tampa Bay Lightning, after an impressive trip to the NHL Stanley Cup Finals. We capitalized on the energy of this deep run by playing to the passion it created. To deepen this connection even further, our broadcast campaign (both TV and radio) speaks to the emotional ties fans have with the team, continuing to embed the mantra Be the Thunder. We orchestrated a player photo shoot to get up close and personal with players through gritty, helmets-off photography, which was then used throughout our multi-media campaign.
After 20+ years in the National Hockey League, the Tampa Bay Lightning has forged a loyal fanbase in its community which is referred to as the Thunder. Dunn&Co. ventured beyond the team's borders - way beyond - to begin asking the question, "When the Lightning strikes, how far can its Thunder be felt?" We created a campaign called Distant Thunder, which led us to a lone fan in Brazil and flew there to tell his story.