St. Petersburg Distillery is a maker of craft spirits in St. Petersburg, FL. We have had the privilege of being the upstart company's first and only agency; helping it to establish its brand identity and create several brands from scratch, including its flagship, Old St. Pete. We also helped SPD conquer social media, with Instagram and Twitter engagement rates higher than the average national brand. The company's portfolio of brands can be found in more than 300 stores locally, including many of the area's hottest dining establishments. And in August 2015, we helped SPD grow from local, to state wide, as it secured mass retail distribution. We even dreamed up a fitting way for the company to bid farewell to the creators of Mad Men, a group that also knew a thing or two about cocktails and craftsmanship.
Goodbye Mad Men
We created billboards and digital ads that drove fans to a microsite bidding farewell to one of the great TV shows of all time. The site shared Mad Men-era cocktail recipes and allowed fans to take a personality quiz to see how they would have fit in at Sterling Cooper Draper & Price and what their drink of choice would have been.