We crafted a campaign that transports BBQ-loving folks to Sonny’s Country.

A place where slow-smoked barbecue is made by those who know how to savor every moment. Where low and slow is as much a way to live as it is a way to cook. Where we go for seconds and fill our cups to the brim. In a world that moves fast and changes faster, there’s one thing you can count on…

It’s always Sonny’s here.

A 360 campaign focused on the idea that eating Sonny’s BBQ feels like living it up on a Saturday in the South. And our audience loved it. The campaign drove a 144% sales lift, an 80% increase in online purchases, and a 33.8% lift in brand awareness.

And, of course, Scooter/Cooler Man stole 100% of our hearts.