Old St. Pete is the flagship brand of St. Petersburg Distillery, a craft distillery in St. Petersburg, FL. Crafted in small batches in vintage copper pot stills, Old St. Pete celebrates the independent, artisan traditions embraced throughout the city’s rich history. Dunn&Co. worked with SPD to conceive the brand from the ground up. We illustrated the award-winning label by hand and used archival imagery to give materials an authentic identity that captures the spirit of a city that once enjoyed 768 days of consecutive sunshine. Launched in 2015, Old St. Pete can now be found in bars, restaurants and retailers throughout Florida. This packaging series has been lauded as some of the world’s best by Graphis, Packaging of the World, the ADDYs, and The Dieline.