We knew A Higher Order Of Pizza couldn’t be tethered to this reality, and so, we took it upon ourselves to create a whole new dimension of dining. We invited pizza fanatics from all over to Enter The Mellowverse, the most delicious pocket of the universe where anything is possible.

And we mean anything.

Coinciding with Mellow Mushroom launching their new brand, this campaign showcased Mellow’s out-of-this-universe vibe. The work transported consumers to a new Mellow world through psychedelic, hypnotic elements and a far-out tone, showing off a side of pizza you’ve never seen before.