Last year, we helped restaurant chain, Smokey Bones, rebrand into the ultimate meat destination. Since their tagline boasts, “Meat Is What We Do,” we saw an opportunity to show that off in a big way. So we created the world’s first edible Meat Menu that featured three custom-built, extra meaty menu items laser-etched onto premium jerky.
We targeted carnivores around Tampa Bay with a 360 degree campaign featuring billboards, posters, display ads, social media posts, a song, and more – each piece celebrating meat and meat love. The Meat Menus sold out. Fast. And most importantly, proved that when it comes to meat mastery, Smokey Bones is a cut above the competition.