Dunn&Co. helped restaurant chain, Smokey Bones, rebrand into the ultimate meat destination. Since their tagline boasts, “Meat Is What We Do,” we saw an opportunity to show that off in a big way. So we created the world’s first edible Meat Menu that featured three custom-built, extra meaty menu items laser-etched onto premium jerky.

We targeted carnivores around Tampa Bay with a 360 degree campaign featuring billboards, posters, display ads, social media posts, a song, and more – each piece celebrating meat and meat love. 

But it wasn’t just an in-restaurant success. The Meat Menu garnered PR attention from Nation's Restaurant News, AgencySpy, MSN, Digital Journal and more. Thanks to this, the Meat Menus, and their exclusive offerings, sold out. Fast. This resulted in a 17% membership increase of the Smokey Bones Loyalty Program during the promotional period.

But most importantly? We proved that when it comes to meat mastery, Smokey Bones is a cut above the competition.