We teamed up with husband and wife style bloggers Cody and Christine Andrew, and a national network of style bloggers, to show NFL fans how the latest Majestic styles can help take their fan fashion beyond game day. Supported by video, online ads, blogger posts and The Coordinators website, the 2015 campaign achieved over 10 million impressions, drove 28,000 new users to Majestic's e-commerce site, and grew year-over-year transactions by 513%.