Dealing with your finances can be more than just stressful and cumbersome. In fact, for many millennials, research shows that managing your finances can feel downright scary. But Grow Financial wanted to prove that mortgage doesn’t have to be a scary word, credit cards don’t bite, and savings shouldn’t spook you out. With Grow Financial, you can live a Life Less Scary.

This 360-degree campaign leveraged not-so-scary monsters to serve as physical manifestations of common financial fears, such as buying a home or using your credit card. We created monster costumes and an entire 2D and 3D “monster alphabet” to bring our ideas to life across different media.

From inflatable billboards to fuzzy monster meet-and-greets, this campaign helped show our audience that with a hand from Grow, facing your financial fears isn’t as intimidating as you might think.