Lazy Mountain Brewing produces craft beer in the wild country of Palmer, Alaska. Made from mountain-sourced ingredients and brewed with pioneering spirit, this beer is exclusively sold in Alaska. (Sorry, Lower 48.) A beer this good deserved a can that stood out on retailers’ shelves, so our team was asked to design packaging that captured the essence of the Great Land in which it’s crafted. The new design features its namesake – the scenic Lazy Mountain – and a small prop plane, nodding to the brand’s founder, a former Alaskan bush pilot. Lazy Mountain’s fans have shared their love for the rebrand by purchasing an abundance of these cans in Alaskan retail stores like Three Bears, La Bodega, Knik Kountry Liquor, and Git-N-Go.