Lazy Mountain Brewing produces craft beer in the wild country of Palmer, Alaska. Made from mountain-sourced ingredients and brewed with pioneering spirit, this beer is exclusively sold in Alaska, so it only made sense that we create a campaign exclusively for Alaskans. 

In addition to the new packaging, which captures the essence of the Great Land, we used local lingo to develop a video and poster series that showed why the lower 48 just don’t get it.