The moment many realize that they’re ready to move out and into their own place is like a giant light bulb showing the way to the door. And while the switch might be flipped and they think there’s no turning back—what they find is that the intimidating buying process often delays them from actually branching out on their own. Grow Financial wants people to know there’s an easier way to make a house their home. Many are unaware that Grow Financial helps with mortgages, so Grow asked Dunn&Co. to create a campaign to help spread the word. Our approach was to produce a variety of relatable scenes that sympathetically, yet humorously, showcase the moment when those realize “It’s Time” to move.