After years of blasphemy against his good name, the Earl of Sandwich has returned to restore order to the sandwich kingdom. With the help of social content, billboards, in-store, downtowner cars, and even town criers, we quickly put the competition on notice. In his generosity, the Earl bequeathed free sandwiches to his loyal followers, and reclaimed his honor. Fresh-baked breads, roasted meats, and integrity reigned once more, and all was well.