“Be the Thunder” expresses the unstoppable impact of Tampa Bay Lightning hockey rolling through the Tampa Bay community. This year, Dunn&Co. ventured beyond our city to find Lightning fans that support the team from afar. Traveling to the southern tip of Brazil, we asked the question “When the Lightning strikes, how far can its Thunder be felt?”

The Lightning’s new campaign begins with the story of a lone hockey fan in a town of 250,000. It took our team 52 hours of travel round trip from Tampa to Miami, Miami to Sao Paulo, Sao Paulo to Porto Allegre, Porto Allegre to Pelotas, Pelotas to Rio Grande to reach The Lightning’s biggest fan Rafael Amarante. This is ‪#‎DistantThunder‬

The full campaign hasn’t been released yet, but here’s a little teaser to peak your interest. Stay tuned…