Tampa Bay Lightning Names Dunn&Co. AOR


This is the pitch we mentioned in an earlier post. Only now we can reveal what it was for because we won. We couldn’t be prouder of our entire team. We’re honored to be part of the Lightning family. Here’s the official release:

“Tampa Bay Sports & Entertainment LLC, owner of the Tampa Bay Lightning, Tampa Bay Storm and Tampa Bay Times Forum, has selected Dunn&Co. as its new agency of record. The agency will produce a variety of media on behalf of all three brands, including TV, radio, print, outdoor, collateral and digital communications. The announcement follows an extensive agency search that began in December 2011 and included nine advertising agencies that were then narrowed down to four firms for the pitch.

‘We were very impressed by the strategic thinking and overall creative energy that Dunn&Co. brought to the table,’ said Lynn Wittenburg, Vice President of Brand Management, Tampa Bay Sports & Entertainment LLC. ‘They share our passion for the Tampa Bay community and for our brands, and we’re confident they’ll be outstanding partners as we work together in the months ahead.’

‘As fans, we’ve wanted to work with the Lightning for several years and couldn’t be happier to have this opportunity to support Mr. Vinik’s world-class vision for the team and its home,’ said Dunn&Co. President Troy Dunn.”