The Coordinator is here and just in time for the 2014 NFL season. She’s on a mission to show football fans that a shirt from Majestic is more than just a way to support your team—it’s a fashionable building block for a well-coordinated outfit that shows off your personal style anytime, anywhere.

We created a 360˚ digital and social campaign featuring everything from web videos and site takeovers to native content articles and The Coordinator’s very own style blog.

– Kate