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There’s a lot of award-winning talent in this town but for some reason it’s still not a big blip on the Ad World radar. We’re out to change that. Dunn&Co. wants to be for Tampa what Fallon is for Minneapolis, Crispin is for Boulder, and Martin is for the entire state of Virginia. If you know who those agencies are and know what we’re talking about then we want to talk to you whether we have an opening or not.
Dunn Health Director of Brand Strategy
Dunn&Co.’s healthcare division, DunnHealth, is an advertising/branding agency and digital production company focused on developing unique creative approaches in an ever-changing, complex healthcare environment. Our reputation for creativity and our deep expertise in HCP and patient mindsets makes us a partner that our clients turn to time and time again to solve their biggest marketing and business challenges.
MUST HAVE EXPERIENCE LEADING BRAND PLANNING/BRAND STRATEGY AT AN AGENCY. MUST HAVE SIGNIFICANT WORK EXPERIENCE ON HEALTHCARE CLIENTS (MED DEVICE, PHARMA, HEALTH SERVICES, OR SIMILAR)
Dunn&Co. seeks a seasoned Director of Brand Strategy to serve on the leadership team of DunnHealth. We’re looking for someone with HCP marketing experience who is excited about joining a deeply-rooted creative culture, committed to using their original thinking to differentiate in the healthcare space, and skilled in developing compelling strategic client presentations.
Specific Responsibilities Include:
1. Leading the brand strategy service offering for all DunnHealth clients
- Understanding the client’s business needs and designing a project approach to develop a strategy that delivers on client needs
- Leading workshops, conducting qualitative research, and developing value propositions and message maps for healthcare brands and the launches of new medical products
- Coordinating with quantitative research vendors and evaluating data for insights to inform strategy development
- Developing fresh insights about the attitudes, needs, behaviors and relationships of all stakeholders
- Uncovering and interpreting relevant trends in the client’s space
- Assessing competitive strategies & uncovering white space opportunities
- Developing and delivering the brand strategy, from vision and essence to positioning and messaging architecture
- Partnering with creative teams to ensure that the creative approach achieves the strategic objective
- Partnering with copywriters to ensure that the content developed achieves the strategic objective
- Evaluating and contributing to channel and tactical plans to ensure that the strategic intent of the positioning is achieved
- Working closely with analytics to develop relevant KPIs
2. Assist in new business efforts by developing unique strategic approaches and identifying opportunities to add value to existing client roster
- Act as a key component of the new business pitch team
- Develop brand strategies that can differentiate Dunn&Co from agencies competing for the same business
- Present ideas persuasively and respond to client questions with a smart, thoughtful points of view
3. Lead a talented team of 2 strategists to support growing business needs
- Help to mentor and grow newer strategists in the craft
Skill Set
- Awareness and command of the unique vocabulary and mindset that is the world of healthcare, medical products and pharma
- Strong writing skills
- Understanding of medical claims and referencing
- The analytical capability and objectivity to develop evidence-based conclusions
- Ability to
- Quickly gather, absorb, synthesize and report on large, diverse data sets (qual and quant)
- Integrate qual & quant learning to develop brand and communications strategies
- Persuasively present ideas and insights
- Partner effectively with both clients and agency team members, including account, creative, medical/clinical, digital/channel planning, analytics, media and more.
- Evaluate creative through a strategic lens, and deliver those evaluations constructively and helpfully to the creative team
- Visualize strategic thought in expressive presentations, delivered with confidence and authority
- Develop, run and move results forward during client-facing workshops
Qualifications
- Energy, intellect, curiosity, humility, vision
- Hands-on working style, leadership qualities, and a positive, collaborative spirit
- 7-10 years planning experience at an advertising agency
- Experience marketing to HCPs
- Management/team leadership experience
