For the 10th annual Porktoberfest, Sonny’s BBQ marked a decade of pulled pork devotion with a creation worthy of the pit: Pork Forks. Finger-mounted miniature bear claws that slip onto your fingertips, turning anyone (at any time, anywhere) into a fledgling pitmaster. Born from equal parts craft and crazy, they elevated “barbecue” and “finger food” to a new level.
Launched through playful digital, in-store, and social activations, Pork Forks became the tongue-in-cheek icon of the monthlong celebration. Proof that Sonny’s can honor tradition while still having a little too much fun with it. The tone was confident, absurd, and unmistakably Southern: barbecue progress, pulled by the handful.
