We have proudly partnered with the Florida Department of Transportation and the Center for Urban Transportation Research to create “One Foolish Act,” a new public safety campaign that began airing this week. The goal: make Florida’s roads safer for pedestrians and bicyclists by asking 20-29 years olds to make an emotional connection to the effect impaired driving has on innocent victims. The campaign is supported by print, web, out of home and TV that was produced by our in-house production unit.