The Tampa Bay Rowdies know who they are. All credit to Andrew Nestor, the team’s 30 year-old co-owner, CEO and GM. He gets it. Soccer isn’t for everyone. It’s still a niche game in the US. But its fans are the most passionate around. Together, they create a subculture unlike anything else in sports. According to Mr. Nestor, “You might guess we’re like an indie rock band in the way we connect with fans.” We took that insight and created new stadium signage, web graphics, print ads and much more to support the defending champ’s 2013 Spring Season. And true to its culture, it’s unlike anything else. Fans are going crazy for the new look and are asking for it to be sold on T-shirts and posters, creating a wave of momentum and potential new revenues streams for the team.

Best of all, Mr. Nestor reached out to thank us personally saying, “…I’ve been receiving amazing feedback regarding the new creative and branding for the Rowdies. And it’s coming from all over the place — fans, influencers in St. Pete, other agencies and PR professionals I know, high-level sports executives and team owners across all sports in Tampa Bay and around the country…”