It’s back to the Riverwalk for another Attractics show in beautiful San Antonio. This year we’re joining Baxter for ADC, and we’re proud to re-introduce the Custom Newsletter Tactic. For months before the show our in-house writers teamed up with Baxter to create an 8-page newsletter filled with scientific data and product information. Then, on the show floor, the attendees have the opportunity to take a picture that is placed on the cover and printed out for them to take away a few minutes later.

Over a third of the attendees ended up participating in the tactic and walking away with a personalized, educational newsletter. Which, in my opinion, isn’t too shabby.

The weather was lovely, the BBQ was top-notch, and the show was a rousing success. As they say in Texas, yee-haw!

– Seth