Here at Dunn&Co., we wanted to say good-bye to the Mad Men and saw an opportunity to propose a toast from our clients, St. Petersburg Distillery; a tip of the hat from one craftsman to another.

To do so, we created billboards that will run from May 11th until the 17th, the date of the final episode. The boards feature URLs (goodbyepeggy.com, goodbyejoan.com and goodbyedon.com) that will intrigue viewers to visit  a landing page that offers a cheers to the show’s creators, drink recipes made with St. Petersburg Distillery craft spirits, and a quiz to determine how you would have fit in at SCDP and what your drink of choice would have been. It also boasts shareable options for social and links to St. Petersburg Distillery’s website for more information.

We have already seen some of the local media pick up this story.