Our Interactive Augmented Reality Tactic takes existing augmented reality technology to a whole new level. A user is able to launch a 3D animation by pointing an iPad camera at a marker, and is able to view this animation in full 3D space. However, once the initial animation has launched, the user is then able to actually interact with it by touching areas of the 3D model that will launch additional animations. In this way we’re able to engage and educate booth attendees by showing them something they haven’t seen before and allowing them to engage with the tactic anyway they see fit.