Attractics ventured to Lima, Peru to support Baxter at the 2011 ISPD-LAC Congress. Lima is set in a valley and located on a desert coast overlooking the Pacific Ocean, so it was a natural fit for our custom created “PD Glider” video game tactic, which we used to test attendees’ knowledge of peritoneal dialysis. The motion-controlled tactic was built entirely in-house from scratch and was designed to be indistinguishable from an actual Wii game. Participation was terrific with over 35% of the show’s attendees being educated and entertained by Baxter. Always a sure sign of a great tactic. – Ernan