Nine pedestrians are killed in Florida every week, which means the Sunshine State has the highest pedestrian death rate in the country. Even more troubling is the sad fact that the bicyclist death rate here in Tampa is nearly three times the national average. The Florida Department of Transportation awarded us the assignment to create a campaign to help create awareness and decrease crashes. We were proud to take up the challenge and launch an integrated campaign this week, which includes SeeTheBlindspots.com and a 30-second TV commercial that we shot and produced ourselves. Please check it out and spread the word so all Floridians can begin to see our roads differently.