Discovering Lightning Passion in Italy

Our global Distant Thunder campaign for the Tampa Bay Lightning is back. What began in Brazil, then continued to New Zealand and Scotland, returns for its fourth installment. The Dunn Studios team traveled 4,883 miles to Turin, Italy to showcase the fandom of Fabio Sorini, a sports journalist and devoted Lightning fan. We had no idea where in the world this series would take us when we first hatched the campaign five years ago, but one thing is certain – the passion for Lightning hockey that we discover once we get there is alive and kicking.