Our custom newsletter tactic personalizes content you seek to distribute, such that your audience will want to take it home with them. Each newsletter includes a photograph of the visitor on its cover, effectively showcasing this specific visitor as someone of merit. The souvenir-aspect drives tremendous traffic to your booth, and encourages follow up visits as attendees return to collect their custom newsletters. The fact that your message is interwoven with the prospect’s photograph results in a takeaway item that is less likely to be discarded and connects this new prospect with the brand for an extended period of time.
Our custom newsletter tactic includes our creation of your event-specific newsletter, working in tandem with your staff, as well as on-site production, management and distribution of the newsletters.