We kicked Cinco De Mayo off with a bang and helped Tijuana Flats launch its Snapchat account on the most important day of the year for the tex-mex brand. Knowing that you are only as good as your last snap, we put a lot of pre-planning into the effort to ensure it was as fun to watch as it was to make. We built sets, turned burritos into works of art, and rehearsed dialogue and camera moves to create more than a minute of exclusive content – 11 snaps in all – using video, pics and Snapchat’s Story feature. Things got a little messy as we smothered characters in queso and had a little fun with some spicy storylines, but it was worth it to see Tijuana Flats’ following almost quadruple in just one day.