Ah, Prague! Home of delicious Pilsner (light or dark, your choice), assorted meats, gothic churches and, for three days in early March 2012, the 20th European Congress of Psychiatry. The Dunn&Co. Attractics team landed in this very well preserved Czech city and it was straight to work, getting to the trade show booth and setting up our tactic which promotes GE Healthcare’s DaTSCAN product. Booth visitors were treated to a wonderful foot relaxation session while learning about DaTSCAN via video goggles. This tried and true Attractics tactic was once again a huge hit! We not only drew a steady stream of visitors to the booth, but were also able to beat last year’s traffic and qualified leads numbers.

Prague was beautiful (if chilly), the show was a success, and we had some of the best Asian food we’ve ever tasted. If you find yourself in Prague, hop in a cab and tell them to take you to Sa Sa Zu. You’ll thank us.

– Sarah