It was cold, it was windy, and it was wildly successful. This year’s RSNA, the country’s largest healthcare trade show, took place as it always does at McCormick Place in Chicago. Attractics was there to support our new client, Civco, with our tried and true tactic, the sensory theater.

With 65,000 attendees, RSNA is truly a monster show, and fortunately our tactic performed like a monster, drawing a constant stream of traffic into the booth. With nonstop tactic participation and excellent follow-up from the Civco staffers, we raised the number of leads from less than 200 last year, to over 1,000 this year.

Our new friends at Civco couldn’t have been happier, and we had a great time getting to know the Civco crew. We’re proud and excited that everything went so well, and we’re looking forward to another exciting year in 2014!

Happy Holidays – Seth