The Dunn&Co. Attractics team took our tried and tested High Dose HD Explorer tactic to the Netherlands National Renal Congress, held in a converted monastery in Veldhoven.

The joint impact of the Baxter and Gambro booths definitely made the biggest and slickest impression at the congress, and our augmented reality tactic, along with Baxter’s friendly Dutch team, helped to keep a good stream of traffic coming to the Baxter booth.

Seth’s presence was much missed by the Baxter team, and his Attractics colleague, but the sunny weather and alfresco Dutch courage lifted their spirits a little.

It was a pleasure to work with the Baxter Netherlands team, and to see some familiar faces. Attractics looks forward to more of the same at the EDTA congress in Amsterdam. – Katharine