MINT Manchester, England

Cheers from the old country! Attractics’ second stop is in Manchester, England for the Annual Symposium on Home Dialysis. Admittedly, it’s a bit chillier and drizzlier than Taiwan, but that just means it’s a proper English autumn. Plus, I have the benefit of joining forces with my Attractics colleague Katharine Pooley to make sure this congress goes off without a hitch.

We’re excited to debut a new tactic in Manchester, the High Dose HD Explorer. Using Augmented Reality programming, we’ve created an interactive 3D experience that educates the user as to the benefits of High Dose HD therapy. By directing an iPad camera at a simple graphic, users can launch an interesting animation that can be interacted with to launch additional animations.

The weather didn’t cooperate as much as I would’ve liked, but the British people were wonderful as always and it was great to meet some new colleagues. Next up, a little R&R in Belgium, then the grand finale in the Netherlands. – Seth