Given that this year’s SDMS conference was being held in Louisville, our friends at CIVCO requested a tactic that would reflect the region’s most famous event, the Kentucky Derby. Attractics designed a portable, costume-and-prop based photo tactic that creates an instant souvenir. Our photo tactic instantly creates a branded photo that the attendee can take home, ensuring our client’s connection to attendees even after the exhibition doors close.

We received so much positive feedback that we’re already planning how we can repurpose the tactic for other conferences in other regions. As for Louisville, I couldn’t have been more impressed by the culture, the bars and restaurants, and of course, the southern hospitality.