A scan of the day's headlines always seems to reveal new and ever-more shocking Big Bank scandals. Fortunately, ready to pick up our pitchforks, we met the folks at Grow Financial. They’re a federal credit union – a small distinction that makes a world of difference. Namely, they’re not-for-profit. The difference in how Grow Financial does things was so authentic and inspiring that we created a beautiful animated short to show their vision for a world build upon people instead of profit. The powerful, cinematic film was aired in movie theaters and Hulu. Outside of the theater, we brought their vision to life through illustrated billboards, a 3D street mural, social posts, and a landing page. Banks may still dominate for now, but we’re putting our money on Grow Financial.