Tampa Bay has a lot of love for both sports and their city. Yet mention USF football, and the sparks of loyalty and passion simply weren’t flying.

So we set out to leverage pride in our community to ignite the same in USF’s football program. Both brands are a lot alike – on-the-move challengers with a tenacious spirit to achieve more. Our campaign ties the two together in the hearts of local residents and inspires the belief that when you stand up for USF football, you’re standing up for Tampa Bay.