The latest journey for our Attractics Division took us closer to home than usual, to the home of Mickey Mouse himself; Orlando. Baxter Healthcare asked us to employ our popular Custom Newsletter Tactic at the American Nephrology Nurses’ Association (ANNA) 43rd National Symposium. The traffic was phenomenal and lively, as it typically is at nurses’ conferences, and nearly 40% of 1,000+ attendees had their picture taken and walked away with their very own personalized newsletter full of Baxter’s clinical and product information.

Next stop, Washington D.C., then later this month Paris, where Attractics will be launching new video game and augmented reality tactics.

– Seth