This season, we sought to prove that last season’s fights only made us stronger. More ferocious. And ready to do whatever it takes to prove we’re one of the best in the league. This season, we were on the warpath.

Each piece of this campaign painted our players as the warriors we know them to be. Our spots championed the players as they called the fans to rally behind them, with one spot even casting players as giants on the Tampa Skyline. Aggressive, action-packed OOH showcased that we were up for the fight. And a traveling, soundproof recording booth gave fans a place to unleash their Thunderous roars.

All this combined made a season the Lightning, the Thunder, and our opponents could never forget.